Hi, I’m Roberta.

I’m a UX Leader and coach.

What I Do
  • Help companies gain deeper understanding of their customers and employees
  • Create scalable systems and structures that enable research and design to take place
  • Enhance and bring customer and employee experiences to life through collaboration and teamwork
  • Enable, coach, and train others


Building a culture of customer centricity

Helped a non-profit increase their learning velocity around customers.

Creating empathy with learner personas

Increased company-wide customer understanding to inform selling, marketing, and acquisition of a non-profit learning product.

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I frequently share about my experiences in learning and user experience. I also contribute to the User Interviews blog.

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I enjoy speaking about mindful leadership and user experience.

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