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About Pluralsight: Pluralsight is an online learning platform for technology professionals. 

The Challenge: After releasing a beta version of the assessment product, Role IQ, the Role IQ product team, had a chance to investigate how customers adopting the new product offering and identify areas of improvement.

My Role: As Product Manager, I led all research and discovery on this project. The findings were used to help inform the feature roadmap for the Role IQ product.

Key Research Areas

  • Gain insights into the original mission/vision for the Role IQ product line
  • Understand how learners are interacting with Role IQ and how interactions differ between cohorts (completers vs. bailers vs. B2B vs. B2C)
  • Identify areas of improvement that would be most valuable for learners
  • Identify any areas of friction in the learner experience

A Mixed-Methods Approach

The team used a mixed-methods approach, including learner motivation and value surveys, semi-structured interviews with 24 learners, ad-hoc data analysis, and learner journey mapping.

Learner Motivation and Value Surveys: The team sent out two rounds of survey questionnaires to learners who engaged with Role IQ to better understand their motivations and determine whether they have received value from the product. The survey responses indicated differing motivations between different cohort groups (B2B vs. B2C vs. bailers vs. completers).

Semi-Structured Interviews with 24 Learners: The team conducted 24 interviews to understand how the product experience difference between cohort groups. The interviews allowed us to gain a deeper understanding of learner’s backgrounds, motivations, and experiences.

Affinity Mapping: After completing the interviews, the team conducted virtual affinity mapping sessions to identify common themes.

Affinity Mapping for Semi-Structured Interviews

Ad-Hoc Data Analysis: Throughout the research project, the team conducted ad-hoc quantitative data analysis to understand usage patterns among the cohort groups better. This analysis allowed the team to answer questions, including:

  • How are learners arriving in the product?
  • What actions are learners taking after engaging with Role IQ?
  • What behaviors are learners taking within their first visit to the product?

Learner Journey Map: The team synthesized our findings into a learner journey map. The map allowed us to identify different phases of the user journey with considerations to the actions they would take, their emotional experience, and identify opportunity areas.

First Time Learner Journey Map

Overall Themes and Opportunities

Based on feedback from learners, The Role IQ team determined that they could build upon the existing foundation of the product to provide additional value to learners. 

There was an immediate opportunity to improve clarity for Role IQ learners, with a direct focus on:

  • Increasing clarity around the purpose and value of Role IQ
  • Providing learners with guidance (clarity and support) on how to skill up in a role
  • Providing Role IQ learners with context about how skills relate to a role (relevance and importance of a skill in a role)
  • Providing clarity around Role IQ levels


The findings from this study were used to help inform the development of future features in the Role IQ product. As of June 2019, the team released an onboarding experience in addition to adding UX copy to increase clarity around the purpose and value of Role IQ.